UK businesses are not fully prepared for the business
opportunities presented in emerging markets, according to an
international study by BT, even though the ICT to enter the markets
is readily available.
While a clear majority (64%) of directors of large UK
corporations admit it is “crucial” their business is able to work
with emerging economies to succeed in the long term, many don’t
have a comprehensive knowledge of their business environments.
Even though nearly half (42%) of respondents agree or strongly
agree that the economies of Brazil, Russia, India, China and South
Africa – the so-called
"BRICS" nations –
will “reshape” the global economy, nine out of ten UK directors
could not name the currencies of Brazil or China (92% and 83%
respectively).
Tim Smart, CEO at
BT Global Services UK, said, “In terms of talent, experience
and technology, the UK has the foundations for collaboration in
place, but UK businesses need to learn more about BRICS if they
want to reap the rewards.”
Download the
full report, “Building Business With BRICS” >>
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