Access to cheap broadband is driving online sales, which
were up by 34% to £10.9bn in 2006, according to Verdict
Research.
More than one pound in three of sales growth went to an online
shop, it said. This was 13 times faster than the retail sector as a
whole.
Verdict expects food and value retailers to stay out of the race
to build online sales because of logistics or business model
requirements. However it predicts online sales in the UK to reach
£28.1bn, 8.9% of all retail spending, by 2011.
“By then the typical spend of an online shopper will grow to
£1,056 per year,” it said.
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