Nissan has launched a Bluetooth proximity marketing
campaign on the Hypertag indoor network.
Proximity
marketing technology company
Hypertag and specialist
media firm Boomerang Media have been chosen by Nissan to undertake
a major campaign to promote the car maker’s new Qashqai model.
The
campaign will see 80 Bluetooth Hypertags in the Boomerang Bluetooth
network of style bars and cinemas in London sending out video clips
of the car to consumer’s mobile phones.
Hypertags
are short-range wireless devices which send information to mobile
phones via the Bluetooth short-range wireless technology.
A user
simply activates the Bluetooth on their phone, holds it near to the
Hypertag and receives content such as money-off coupons, business
cards, ringtones or games.
HSBC bank
branches in Canary Wharf and Regent Street in London are trialing a
similar Bluetooth short-range wireless system to push financial
services products.
HSBC uses ‘drive by’ Bluetooth technology to push financial
products
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