Nissan uses Bluetooth network to push new car

Nissan has launched a Bluetooth proximity marketing campaign on the Hypertag indoor network.

Proximity marketing technology company Hypertag and specialist media firm Boomerang Media have been chosen by Nissan to undertake a major campaign to promote the car maker’s new Qashqai model.

The campaign will see 80 Bluetooth Hypertags in the Boomerang Bluetooth network of style bars and cinemas in London sending out video clips of the car to consumer’s mobile phones.

Hypertags are short-range wireless devices which send information to mobile phones via the Bluetooth short-range wireless technology.

A user simply activates the Bluetooth on their phone, holds it near to the Hypertag and receives content such as money-off coupons, business cards, ringtones or games.

HSBC bank branches in Canary Wharf and Regent Street in London are trialing a similar Bluetooth short-range wireless system to push financial services products. 

HSBC uses ‘drive by’ Bluetooth technology to push financial products

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