Financial securities firms are set to adopt new
Web 2.0 applications to improve collaboration with customers
and between employees.
Research from financial analyst TowerGroup projects that leading
securities firms will benefit from Web 2.0, along with its
offspring Enterprise 2.0, by adopting a variety of new tools and
technologies for knowledge management and collaboration, data
gathering and distribution, and interactions with clients and
business partners.
TowerGroup said forward-thinking securities firms will analyse
the potential for tools like blogs and wikis to augment their
service and support infrastructure, potentially providing customers
with better self-service capabilities.
TowerGroup also believes that opportunity for investment
managers exists in applications such as risk and analytics,
performance and attribution, and portfolio accounting.
"The most obvious potential for Web 2.0 within securities firms,
as well as other business enterprises, is in knowledge management
and collaboration," said Matt Nelson, an analyst at TowerGroup.
"Enhancing a company's current data repository tools with a wiki
or blogging platform can greatly improve the quality, timeliness,
and collective power of the data, as well as reduce corporate
e-mail volumes, improve customer satisfaction and retention rates,
and improve time to market with new products,” said Nelson.
TowerGroup said investment research, information distribution,
client interaction, and business partner interaction could also
benefit from Web 2.0.
Financial spending at a trickle
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