Virgin Retail is revamping its
Virginmegastores website to improve the design
and raise performance and sales.
The move follows the company’s recent decision to bring the
operation of the site in-house after terminating an outsourcing
agreement.
Virgin Retail has had a transactional website since September
2002, and in the last 12 months has seen sales surge, with turnover
during the Christmas period rising by 191% on the previous
year.
“The vastly improved site, geared towards the needs of today’s
online customer, will form a major pillar of Virgin’s multi-channel
strategy,” said Steve Kincaid, Virgin’s marketing and e-commerce
director.
Virgin Retail has been working with retail and e-commerce
consultancy Javelin Group to manage the selection process of
agencies to redesign the e-commerce platform.
Tony Stockil, Javelin Group CEO, said, “Having helped Virgin
select an excellent suite of e-commerce applications, we are
currently implementing these to provide a market-leading
transactional website in this highly competitive sector.”
Hybris, Mercado and Underwired will redesign the website, which
will go live by late summer.
Hybris, a supplier of e-business software
solutions, was chosen to provide the overall e-commerce platform.
The Hybris solution’s ease of customisation and strength in product
information management is suitable for sites with large product
catalogues such as Virginmegastores.
Hybris will also provide site optimisation and Web 2.0
capabilities to improve site interactivity.
Mercado is an e-commerce search and merchandising
specialist and its solutions will deliver easier search and
navigation of the Virgin site for customers.
Design agency Underwired has been hired to redesign the
website, with the key aims of combining simplicity and
usability.
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