McDonald’s and mobile operator NTT
DoCoMo in Japan have formed a joint venture
company to allow burger customers to buy their Big Macs using their
mobile.
The system the two companies are developing will also allow
mobile transactions to be collected and analysed using DoCoMo’s
Osaifu-Keitai e-wallet services.
The deal covers the establishment of a joint venture company to
plan and manage e-marketing promotions to McDonald’s newly planned
membership club, and the introduction of DoCoMo's iD platform for
mobile phone credit cards and ToruCa information capture service at
McDonald’s stores.
McDonald’s plans to establish the membership club by October
2007 to offer enhanced membership services and to strengthen
customer loyalty. Members of a current membership club will be
invited to join the new club.
Mobile services for iD credit-card payments and ToruCa
information capture will be introduced in McDonald's stores
throughout Japan from this October.
The joint venture company aims to quickly launch services by
integrating the firms’ massive customer bases, comprised of
McDonald’s 1.4 billion annual customers and DoCoMo's 52 million
mobile phone subscribers.
McDonald’s will have a 70% stake in the joint venture and DoCoMo
will have the remaining 30%.
Malware forces McDonald’s to ditch free MP3
players
Comment on this article:
computer.weekly@rbi.co.uk