Vodafone is to offer a new
eBay mobile
service to customers, enabling them to keep up with their latest
purchases, wherever they are and whenever they wish.
The eBay application will be free to download on
Vodafone live! or embedded on key customer
Vodafone handsets.
Launching in Italy initially, the new service will be available
across Europe later this year.
The eBay mobile application, accessed directly from the
customer's handset, will include the ability to search and browse
items, find deals, bid on items and buy fixed price products.
The application will help consumers track their eBay activity in
real-time on their phone and will also ensure their mobile and web
activity is synchronised.
“As we move closer to the convergence of web and mobile, it is
essential that we can offer our customers leading internet-based
services, such as eBay, in an easily accessible way," said Frank
Rövekamp, Vodafone global chief marketing officer.
“There is a strong demand from eBay users to benefit from a
mobile application where they don't miss the end of auctions and
bid back when they are outbid.
Today's announcement offers just that,” said Rövekamp.
Henri Moissinac, head of eBay Mobile, said, “We are thrilled to
launch a new rich mobile experience for eBay with Vodafone. Working
with Vodafone will help us build and deploy best-in-class mobile
services for our users.”
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