Retailers' supply chains were stretched by record online
sales this Christmas, with the greatest pressure falling on home
delivery networks.
IMRG, the trade body for online retailers,
expects its members to reveal total online sales of £7bn for the 10
weeks leading up to Christmas.
James Roper, IMRG's CEO, said, "Home delivery is the last main
structural problem for the industry. It is a horrendous problem. We
estimate that 12% of deliveries fail first time for internet
shopping."
Retailers had to manage their supply chains to cope with three
large peaks in Christmas trading. The biggest peak was 27 December
when online retailers received more than 10 million visits to their
sites.
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