Research shows that 55% of internet users now directly
book their holidays online, with only 7% using high street travel
agents to research holidays and book them.
The research, conducted by Nielsen/NetRatings on behalf of
marketing agency Harvest Digital and pan-European advertising
network Adviva, also found that 17% of internet users researched
their holidays online before booking them over the phone.
Another 9% used the internet to research their holiday, before
going to a travel agent on the high street. Just 1% used Teletext
to find and book a holiday.
The research relied on 865 online responses.
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