Asda has been able to sell £6.8m more own-brand products
over the last 12 months after improvements to its supply chain
software enabled it to bring products to market more
quickly.
The UK’s second-largest supermarket used software supplier
RedSky IT’s Creations application to cut four weeks off the time
taken to develop and bring to sale a new product.
Asda has been using the system to shrink the time it takes to
bring products to market ever since it went live with Creations in
2002.
The Wal-Mart-owned supermarket uses a customised version of the
application, called Web Tracks, to manage a single version of
information about every own-brand product.
Web Tracks hold the ingredients, nutritional and allergy
information about every product. The application is used by Asda’s
food producers and their suppliers of raw ingredients so that
everyone in the supply chain uses a single set of data.
Own-brand products are increasingly important for supermarkets.
In the UK, more than 45% of the big five supermarkets’ sales come
from own-brand products.
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