Mobile media company 3 is setting its sights on the small-
to medium-sized business (SMB) market with a new mobile email
package.
The package is the first time that 3, with over 88% population
coverage for its 3G services, has launched a service at SMBs. The
deal includes two new handsets incorporating qwerty keyboards for
the business market and a range of new services such as push-mail.
The company also argues that the deal has the best-value inclusive
data allowances, removing the need for a separate email device, all
designed for business customers.
Mobile Office Mail is 3’s first push-mail service, which it says
allows SMBs to have their emails delivered to their 3G handsets
exactly as they would on their PCs, so there is no need to set up
an ‘out of office’ message. The new service supports Exchange email
and no system integration is required.
The mobile solution also supports alerts when new email arrives and
will allow SMBs to synchronise contacts and calendar between PC and
phone. Another package, Mobile Mail, is available to customers who
require access to ‘POP 3’ email from an ISP and can have their mail
delivered in ‘near real time’ to their handset.
3 is offering SMBs a price packages that includes data-inclusive
bundles, with the option to integrate Mobile Mail with an internet
email account or office-based Exchange or Lotus email. The Mobile
Mail option includes 10Mb of data per month for £2.50 and is
expected to meet the needs of most small business users. The
enhanced version, Mobile Office Mail, enabling retrieval of
Exchange and Lotus email, includes 15Mb of data per month for £5
and is suited to larger businesses.