On-demand customer relationship management firm
Salesforce.com has announced a partner edition to help businesses
share CRM and marketing services with partners.
The Salesforce Partner Edition, Partnerforce, is designed to
give sales managers an integrated view of their sales and
distribution system, including both direct and indirect sales
organisations, through a customised on-demand portal.
It includes integrated dashboards display forecasts and
analytics across direct and indirect sales channels.
It offers an integrated deal registration and opportunity
management function to streamline communication between businesses
and their and partners, along with a Partner Lifecycle Management
function covering partner recruitment, marketing, selling and
performance measurement.
Partnerforce is designed to be easy to use through the web in
order to encourage adoption by partner firms. Businesses will also
be able to share other on-demand services with their partners,
through Salesforce.com’s AppExchange application sharing
service.
Salesforce.com is launching its new product against a background
of increased interest in on-demand services that saw the company’s
revenues grow 77% between 2004 and 2005.
In February, Salesforce.com posted record fourth-quarter
revenues, despite problems with its $50m “Mirrorforce” datacentre
infrastructure, installed in November 2005.