Siebel CRM will be the centrepiece of Oracle’s
next-generation Oracle Fusion customer relationship
management (CRM) applications platform, the software giant said
today (13 July).
As part of its Fusion strategy, the company is building a web
services-based platform that integrates the various products it has
developed and acquired over the past few years.
Oracle has already begun to link together Oracle E-Business
Suite, Oracle Siebel, PeopleSoft Enterprise and JD Edwards
EnterpriseOne CRM products. Oracle said it will continue to support
and invest in these suites.
The company completed its acquisition of Siebel at the end of
May, and now claims to have five million live end-users and 150
million registered self-service users.
Oracle and Siebel development teams plan to build new CRM
applications based on open standards and a service-oriented
architecture, using standards such as BPEL and XML.
Oracle said it also plans to combine Siebel CRM analytics,
Oracle ERP analytics and industry-specific analytic content to
provide business intelligence to a wide range of users, including
business executives.