BT has announced a 30% price cut for its symmetrical
digital subscriber line products, in a bid to stimulate the SDSL
market.
The new SDSL prices, effective from November, will apply to both
connection and rental charges for BT’s Datastream Symmetric and BT
IPstream Symmetric products.
In January, BT pledged that 1,300 of its UK telephone exchanges
would support SDSL within a year.
Broadband and other IT services were the main driver behind a
20% jump in BT’s profits, announced last week. The “new wave”
earnings were 48% up on last year, while BT’s traditional telephone
business saw a 5% fall in revenue.
SDSL broadband is pitched at the business market because it
allows fast file transfer and supports applications such as
video-conferencing that require the same upstream and downstream
speeds.
Cameron Rejali, BT Wholesale’s managing director for products
and strategy, said, “The UK is one of the most competitive markets
for broadband in the world today. The price reductions for
wholesale symmetrical broadband will further stimulate that
market.
“Broadband today is all about supporting feature-rich content
and delivering efficiencies; symmetrical broadband provides the
capability which allows users to get more out of their broadband
service.”