Norwich Union Life has commissioned Autonomy partner
Amaze to supply a data search system to enhance its sales and
marketing systems.
Autonomy’s IDOL technology will be used by Norwich Union Life's
sales and marketing department to "spider" together 100,000
internal documents and external marketing information.
This will create a system that understands and connects data,
and which locates and delivers the right information to the right
recipient.
Automatic categorisation capabilities will organise the growing
number of documents arriving in Norwich Union Life's repositories,
while automatic hyper-linking features will provide instant links
to matching data, creating associations between content and
facilitating the automatic analysis of information.
Autonomy's partner Amaze will oversee the deployment of the
technology and provide Norwich Union Life with continuous
professional support.
The effective analysis of marketing and competitor information
is a key requirement for all financial services companies.
The implementation will enable the customer insights team at
Norwich Union Life to manage relevant research and intelligence
material more efficiently and allow the company to react quicker to
the latest market developments.
Radan Payget of Norwich Union Life said, "Our sales and
marketing teams generate and handle vast amounts of information on
a continual basis.
"This information can provide great insight and benefits to the
business, but the sheer volume of data involved can make it a
challenge to effectively access and use the data.
"This technology will help us to effectively harness all our
information sources and realise their full potential," Payget
said.