Analysys Research, the global adviser on telecoms, IT and media,
has identified the world’s top 10 wireless services.
The report set out to present an independent assessment of the
services that show the greatest potential to drive mobile operator
average revenue per user (ARPU). It was evaluated based on an
analysis of the success of real-world deployments, and the
suitability of these services to be reproduced in other
markets.
Large and small mobile operators as well as third-party
organisations feature in the top 10 listing:
- Sprint PCS’s bundled voice tariffs (US)
- 3’s ThreePay prepaid tariffs (UK)
- 3’s mobile video services (UK)
- O2’s SMS services (Ireland)
- NTT DoCoMo’s FOMA 3G service (Japan)
- Vodafone Live! (worldwide)
- T-Mobile’s TM3 (Germany)
- Xing’s ringtone download service (Japan)
- IN-FUSIO’s games (worldwide)
- O2’s Genion service (Germany)
Dr Alastair Brydon, co-author of the report, said, “The
top 10 services have achieved their success in a variety of
ways, including novel pricing and marketing of existing
services, new service concepts and the outsourcing of content
delivery to large-scale specialist third parties. The top 10
exemplifies real opportunities for mobile operators to grow both
voice and data revenues.”
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