Midsized ERP supplier Lawson Software hopes to woo and
keep customers through a renewed focus on its vertical strategy and
increased customer care.
According to chief executive officer Jay Coughlan,
company-sponsored research indicates general dissatisfaction among
customers of ERP apps.
"We see good companies brought to their knees trying to
implement applications that are too complicated and too cumbersome
and poor fits for the business at hand," he said, adding that his
company "needs to break away from the peer group".
To that end, he said Lawson will embark on a "1,000-day journey"
to improve software stability, provide more quality services and
help users with the process changes associated with business
application implementation.
Although he offered few details, Coughlan said the company will
be looking to do things such as eliminate the need for software
patches, add analytical sophistication to the suite and broaden its
vertical offerings - specifically in the healthcare and public
sector markets.
Lawson also announced enhancements to streamline the cash
management portion of its Financials Suite to allow companies to
handle high volumes of payment transactions without requiring that
the data be hand-entered from multiple systems. It also announced
its Retail Lease Accounting and Billing application, which
automates the process of tracking and paying for leased property
and equipment, and handles the accounting processes involved.
Marc L Songini writes for
Computerworld
