IBM has announced a new division dedicated to helping companies
store, manage, distribute and leverage digital media on an
open-technology framework.
The IBM Digital Media Factory umbrella will comprise servers,
workstations, storage products, middleware, applications and
third-party technologies. Some of these products include the
IntelliStation Workstations, Electronic Media Management System,
IBM Content Manager and WebSphere Commerce for Digital Media.
IBM also plans to help companies exploit their digital content more
fully.
"Digital media is changing under people's feet and many are not
noticing," said Jurij Paraszczak, chief technology officer for IBM
Digital Media. "We can show companies where they fit in the value
chain and where they can move up."
The company said that it has already provided technology
integration and consulting services for The Wall Street Journal's
WSJ.com site
IBM will continue to recruit technology partners and service
providers..