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Set your staff free

Wednesday 30 May 2001 03:37
Companies that use Internet technology to empower their staff are the business world's real high-performers, writes Karl Cushing

Despite all the recent talk about harnessing the Internet to empower workers, be it through intranet usage or remote working opportunities, it appears that the majority of decision makers in UK businesses are either not listening or failing to practise what they preach.
According to research from the Cranfield School of Management, only 24% of UK businesses actually encourage their employees to make decisions and think for themselves. However, 78% believed their employees would be happier if they were given more autonomy. So it would appear that, although senior executives recognise the benefits of employee empowerment they are reluctant to loosen their grip.
The report, entitled Creating the Agile Workforce, polled 540 senior executives. It looked at how flexible businesses were, how swiftly they could change and addressed the speed at which workforces learn and adapt to new technology and working practices. It concludes that unless companies start opening up the decision-making process it could become a major barrier to the creation of an "agile" workforce and becoming a successful business-to-employee (B2E) organisation.
The report defines agile organisations as quick to respond to external change and using short-term targets for skills assessment. Organisations that are lagging behind in the adoption of B2E practices tend to take a long-term view of market trends. This makes them less flexible and slower to react to new technologies and business practices.
To build an agile workforce, businesses need to combine both flexibility and speed of action, according to the report. However, the former is more difficult to acquire than the latter. Furthermore, the majority of the businesses in the study tended to overestimate their degree of flexibility. In fact, three quarters of the organisations studied in the report hadn't yet managed to exploit B2E practices fully.
Instead of simply looking at the deployment of mobile devices the report looked at the extent to which companies supported mobile working practices. Just as having a Web site doesn't equate to having an Internet strategy, nor does doling out laptops and personal digital assistants constitute a mobile working programme.
Senior executives identified searching for information as one of their biggest headaches, with 82% saying that the ability to access information quicker would improve their working lives.
The research found that, on average, employees lose three to five hours a week searching for business information. The report claims this figure could be doubled if time spent looking for business contacts is also taken into account.
Over a year, this wasted time amounts to £2,377 for managers and £1,624 for skilled workers, while the cost to UK industry runs into billions of pounds.

And those of you who send private e-mails while at work should take note: 19% of the respondents said their companies monitored the time staff spent sending private e-mails and 33% said they monitored the content of private e-mails.

Creating the Agile Workforce
The report found:
  • The public sector is a good user of mobile technology but fails to exploit its potential, for example through mobile working
  • The major benefit of mobile working is the ability to deliver products faster
  • The main benefit of collaboration is the ability to exploit new business opportunities
  • The key benefit of e-training is the improved flexibility in the way employees learn
  • Financial services lead the way in exploiting B2E
  • The public sector was best in terms of speeds of learning, with retail the worst

  • Increased employee productivity is the major benefit of e-administration. Cost reduction was only third.





Case study: Surrey County Council's Workstyle programme

Surrey County Council is identified in the report by the Cranfield School of Management as a good example of an organisation adopting new working models made possible by the arrival of the Internet.

The council, which has 23,000 staff, set up its Surrey Workstyle programme to create seamless access to data and services through both traditional and electronic channels.

As a result, the council now provides secure access to the intranets of partner organisations. This increase in transparency has helped foster collaboration across the organisation, resulting in a more flexible working model.

The Surrey Workstyle programme also supports mobile working practices. The scheme currently involves 3,800 employees identified as those most likely to benefit from mobile working.

A system of hotdesks has been set up across the council's various sites. Staff can either work remotely from home or they can use the nearest hotdesk facility. However, the council does not actually provide its staff with mobile technology.

Benefits of the Workstyle programme
  • Employee productivity has improved

  • Off-peak travelling has led to both personal and work time savings

  • The council has become more attractive to potential employees and is attracting interest from people over a wider geographical area
  • Staff retention has improved

  • Supporting mobile working has allowed the council to begin reducing its number of office buildings from 90 to 20, resulting in massive cost savings
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