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Vodafone has extended its recently launched home broadband service across the UK following an apparently successful trial period.
The service offers three packages: a superfast service of up to 76Mbps, a slower service of up to 37Mbps, and an ADSL service of up to 17Mbps.
It will be available to approximately 22 million premises across the UK, although currently it remains available only to existing Vodafone mobile customers, who receive a £5 monthly discount and a 12-month half-price discount.
The service comes with a high-spec router, which incorporates beamforming technology to focus the Wi-Fi signal to compatible devices, and a companion app – Vodafone Connect – which enables users to activate guest Wi-Fi network features, priority network speeds to chosen devices, and controls for safe, time-limited browsing for children and teenagers.
Vodafone already runs fixed broadband services in 12 other European markets, where it claims to have 11 million subscribers.
Its re-entry into the UK broadband market comes four years after it shut down its Vodafone at Home service – which was launched back in 2006 – and sold its customer base to Plusnet.
Vodafone declined to reveal how many customers signed up during the initial pilot phase – which covered Manchester, Reading, and parts of Hampshire and Surrey – nor did it say how many customers it expected to sign up for the service.
“We said at the launch of Vodafone Connect in June that we would be rolling the service out in a controlled and measured way exclusively to existing customers, initially in a small number of regions,” said a spokesperson.
“That initial roll-out was in line with expectations so we started to offer it to the rest of our UK customer base on 12 August. We expect to open it out to the rest of the UK later on in the autumn.”
Vodafone UK CEO Jeroen Hoencamp said the feedback on the pilot service had been overwhelmingly positive.
“We are really pleased that they are finding the speeds as fast as they hoped for, while the Vodafone Connect companion app gives them an unprecedented level of control over their devices. We are looking forward to many other customers taking us up on our great offer,” he added.
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