Salesforce builds green datacentre in France for European users

Cloud CRM specialist Salesforce is building its second European datacentre in France, powered 100% by renewable energy sources

Cloud CRM provider Salesforce is collaborating with datacentre provider Interxion to launch a facility in France for its European users. 

The datacentre, powered 100% by renewable energy sources, is the second of its three planned facilities in Europe.

Salesforce announced its first UK and European datacentre in London earlier this year. The UK was the sixth datacentre site for the provider of cloud customer relationship management (CRM) software, but its first in Europe. The third European facility will go live in Germany in 2015.

The cloud software company’s European investment comes as European CIOs cite data sovereignty as one of the top barriers to using public cloud applications such as Salesforce.com. For CIOs in certain regulated industries, such as the financial sector, and government agencies, data location is a primary concern.

The company has delivered 42% growth in Europe year on year and seeks to bring more European users to Salesforce.com with strategic datacentre locations.

“Salesforce.com's new datacentre demonstrates our commitment to France and supports the success of our growing base of customers and partners in the region," said Olivier Derrien, the company’s senior vice-president for FranceSouthern Europe and the Middle East

"Salesforce continues to increase its strategic investments in France, enabling local companies to harness the latest cloud, social and mobile technologies and power their digital transformation," he added.

While the UK datacentre is operated by service provider NTT Europe, the French facility will be managed by carrier-neutral provider Interxion. 

"Powered 100% by renewable energy sources, Interxion's datacentre will offer a highly resilient facility for Salesforce.com's growing customer base in France and wider Europe,” said Fabrice Coquio, managing director of Interxion France.

Earlier this year. the company announced its intention to increase strategic investments in France, an important market in the company's global strategy.

In addition to the datacentre in France, the company also launched its French headquarters that houses its Digital Transformation Hub, a space dedicated to fostering innovation and collaboration between Salesforce.com's ecosystem of customers, partners, developers and employees. 

The digital centre is aimed at delivering an interactive, hands-on experience that will bring the Salesforce1 Platform to life – from smartphones and wearable devices to connected toothbrushes and cars, the company said.

The Financial Conduct Authority (FCA) is among a number of UK organisations looking at the London Salesforce datacentre site to deploy its Salesforce.com application.

The Financial Times is one of the flagship users of Salesforce.com in the UK. Since 2011, the FT has been using the Force.com platform for a number of key initiatives such as managing its online subscriptions, cataloguing equipment such as flak jackets for journalists and managing advertising bookings.

“Salesforce has provided an effective way to develop small internal applications and large enterprise solutions simultaneously in the same environment,” said Gareth Park, principal engineer at the FT in a blog post.

“But perhaps more importantly we have been able to retire a number of costly legacy systems – Atex, SalesLogix and Lotus Notes – with a single platform that we have the in-house skills to support and enhance.

“We are now far more self-sufficient,” said Park.

According to Salesforce, the European datacentres are key to catering for its growing customer base in the region.

Revenue for the company’s third fiscal quarter is projected to be in the range of $1.36bn to $1.37bn, an increase of 27% year on year.

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