Insurance giant Aviva has announced Andrew Brem as its chief digital officer (CDO).
The company said his extensive e-commerce and digital experience will help drive Aviva’s digital transformation, which will impact areas including data analytics, distribution, interactive communication and marketing using social media and mobile.
Brem was previously managing director of commercial and product development at the Connected Homes business of British Gas.
During his time at British Gas he was behind one of its most innovative technology products – the remote heating control system, Hive, which is now used everyday by 40% of British Gas products.
Talking to Computer Weekly in 2013, Brem said British Gas was a great opportunity to create a new technology product.
"It is very innovative for us to give consumers digital products," he said. "It is about joining the dots. We have traditional energy products. Smart meters gives people control. It is revolutionary but I feel the company is doing the right thing."
Brem said: "I am thrilled to be joining Aviva – a strong brand committed to becoming a truly digital insurer. We’ve all seen how technology has changed the way we live our lives; from buying groceries online to controlling our heating from anywhere with an app. Now is the time to bring the digital revolution to insurance; transforming the way people can buy and use our products everyday."
Brem will report to group chief executive officer, Mark Wilson. Wilson said Brem will help to deliver Aviva’s "digital first strategy."
"The insurance industry punches below its weight when it comes to digital propositions that customers are looking for. Coming from outside the insurance industry, Andrew will bring a fresh perspective. I am confident he will drive Aviva’s digital transformation," added Wilson.
Brem will join Aviva early in 2015.