EE has announced a total of 1.2 million 4G users in its latest financial results.
The results for the third quarter of 2012 to 30 September 2013 (Q3'12) also stated data revenues are up by a quarter compared to the same period last year. This increase in data revenues can be put down to a strong adoption of smartphones as well as increasing its 4G customer base to 1.2m.
EE CEO Olaf Swantee set a target in April to sign up one million customers by Christmas 2013, which the company achieved in September, four months ahead of schedule.
The mobile operator also boasts 3,200 corporate 4G customers, with brands including Canon, Expedia, Kimberly-Clark and eight Premiership and Championship football clubs.
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The company has more users than any other UK mobile operator – roughly 27 million – after being created from two large firms, Orange and T-Mobile.
But while the number of 4G customers increased this quarter, EE’s total number of customers dropped by 2.7%. In the third quarter of 2012, EE had 28,155 customers which fell to 27,408 in the third quarter of 2013. This can mostly be put down to a drop in prepaid mobile customers, which fell 14.3% from 12,792 customers to 10,967.
Despite adoption rates of 4G, revenues are still falling for the mobile operator. Turnover dropped 2.4% year-on-year from £1.7bn in the third quarter of 2012 to £1.6bn in the third quarter of 2013, while its mobile service revenue dropped 3.3% from £1.5bn to £1.4bn.
However, its machine-to-machine revenues increased 26.2% from £1.2m in the third quarter of 2012 to £1.6m in the third quarter of 2013, demonstrating the uptake of sensor technologies to create connected homes and smart cities.
EE’s 4G service is now live in 117 towns and cities across the UK, with plans to hit 140 by the end of 2013. In July, the operator began offering double 4G speeds, which is available in 20 cities.