The number of people using 4G services doubled in the second quarter of this year, according to the latest financial results from EE.
The mobile network is currently the only 4G provider in the UK and claimed today it had signed up 687,000 users of the faster connectivity, remaining on target for its goal of over one million by the end of 2013.
However, despite adoption rates growing, EE still saw revenues fall. The company reported turnover of just over £3.2bn for the first six months of the year, down 3.1% compared to 2012. Services revenue fell by 4.9% to just over £2.8bn for the same period.
However, its EBITDA earnings rose 9.1% to £734m, which it claimed was the best performance since the formation of the company and was down to “growth in postpaid customers and strong progress on network optimisation and retail integration.”
Olaf Swantee, CEO of EE, said: “Today’s results demonstrate our success in building our new brand and differentiating our network to drive commercial momentum while continuing to deliver cost savings to increase our margin performance.
“We’ve doubled the rate at which we’re adding 4G customers and doubled our 4G speeds across 15 cities to deliver the world’s fastest network for our customers – indoors, outdoors and on key commuter routes.”
However, the next few months will be testing as other UK operators prepare to launch their own 4G services. None of EE’s rivals have announced dates yet but most have promised by the end of the summer, along with a pledge from 3 that it won’t be raising its prices, keeping 4G at the same cost as its existing contracts.
Alongside its results, EE also announced a further 10 towns that had been added to its 4G network today, namely Altrincham, Bedford, Camberley, Crawley, Farnborough, Farnham, Maidstone, Rochdale, Tonbridge and Welwyn Garden City. It also confirmed its doubled 4G speeds were now available in Belfast, Newcastle and Southampton.