UK online retailer Findel Direct has selected IBM to create a single source of master data on all its products as part of its drive to improve customer service.
Following the acquisition of several online businesses and brands, Findel Direct needed to consolidate its e-commerce, merchandising and supply chain systems into a centralised application architecture.
Through this project, Findel expects to enhance its merchandising capabilities, accelerate new product introduction, plan and forecast more accurately, improve promotion planning and pricing, and to gain increased visibility and collaboration across its supply chain.
IBM's WebSphere Product Centre software will serve as Findel Direct's core product information management infrastructure, underpinning the newly acquired businesses' product information requirements, as well as the group's home shopping operations in the future.
Using this software, Findel Direct will be able to provide a single version of product information across the enterprise and to all its customer touch points.
Tim Broughton, IT director at Findel Direct, said, "With such a diverse set of brands, we needed a master data management system that was capable of delivering the flexibility that our business needs, for both short term consolidation and as a platform to support organic business growth."
He said, "With WebSphere Product Centre, we will have a much better handle on product information, consistent processes across multiple business units, a better understanding of what our customers want, and the ability to respond quickly and effectively to their needs."
Findel Direct's brands include IWOOT, Kitbag, Confetti, Letterbox and the Cotswold Company.