How are Web 2.0 and Enterprise 2.0 related to unified communications?

Bill Trussell compares and contrasts Enterprise 2.0 and Web 2.0 within the context of unified communications in this Ask an Expert consultation.

Reader: Are Enterprise 2.0 and Web 2.0 the same thing, and what does either have to do with UC?

Bill Trussel:
Web 2.0 is a state of mind that speaks to the maturation of the Web as an information delivery medium. Web 2.0 is akin to a parent admitting one day that their child is no longer a toddler but is now a teenager and is growing up and ready to take on more responsibility. Hosting of data and applications traditionally done at the desktop through the Web are two good examples of this maturity.

Enterprise 2.0 is a recognition that we have moved beyond communications technology merely replacing paper business processes with paperless ones. When you can facilitate new business processes that are additive to business generation activities you can admit that you have moved into the Enterprise 2.0 mindset.

Unified communications means many things to many people. At its core, UC is a recognition that communications can happen in many forms. UC means that an infrastructure should not be the limiting factor in crossover applications such as delivery of images to mobile devices rather than fixed ones, and that voice and data can be one in the same in certain instances. Web 2.0, as a state of mind, can be utilised as part of a UC strategy or "toolkit" and can become part of Enterprise 2.0 if applied correctly.

In many ways the "2.0" mentality is intended to provide you with permission to think differently than you have before.

Bill Trussell is the Managing Director of Networking and Information Security, TheInfoPr

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