Thomson Reuters has singed more than 100,000 Indian farmers up to a service that provides them with information on the prices for their crops.
The Reuters' Market Light (RML)service was launched just over a year ago in the State of Maharashtra and Punjab, and more than 100,000 three-month contracts have been signed.
RMT provides market intelligence to farmers including crop prices, weather forecasts, and relevant agricultural news.
Amit Mehra, managing director of RML at Thomson Reuters, said users can save money by being better informed when negotiating with suppliers and customers.
"Every six weeks we poll between 400 and 700 customers. We are consistently informed that RML delivers value, customers feel empowered in their negotiations and that the direct financial returns have been phenomenal," he added.
Earlier this year, RML was selected by the United Nations Development Programme as having the potential to contribute to the Millennium Development Goals.Theseare eight international development goals that 192 United Nations member states and at least 23 international organisations have agreed to achieve by the year 2015.