Most consumers would prefer to access the web on a mobile device than a PC, according to research from IBM.
IBM surveyed 600 consumers in the US, China and the UK regarding mobile internet use.
The survey found communication, travel and navigation applications are expected to become more popular. News and information services are also thought be growth areas.
The world's population of mobile phone users is expected to increase from 50% to 80% of the population, or 5.8bn people, by 2013. The availability of IP wireless broadband and more affordable devices will change the way companies around the world relate to customers, said IBM.
"Worldwide adoption of the mobile phone as the preferred device for accessing the internet is just around the corner," said Sungyoul Lee, IBM global consulting leader for the electronics industry.
"With 70% of consumers worldwide who believe the mobile internet has the potential to add significant to moderate value to their day-to-day lives, the time is now for companies to develop intuitive applications and services that allow people of all ages to effortlessly access and use the internet while on the go," added Sungyoul Lee.
By 2011, 39% of respondents said they expect to increase internet use on their mobile device by at least 40%. The Chinese consumers led the world as the fastest-adopting society of mobile web use.
Some countries have leapfrogged the PC stage and their citizens routinely use mobile devices for consumer services already, said IBM.
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