Queues began forming early this morning to get their hands on Apple's new iPhone 3G, which ships in the UK today. But with limited stock, few customers are likely to get their hands on one.
There was already a queue of about 40 people outside the O2 store in Croydon High Street at 8am. The hype surrounding the UK availability of the new phone caused O2's website to become overloaded on Monday as customers tried to register to be among the first to own one. As a result, customers desperate to get their hands on the device have gone directly to O2's shops.
Stuart Lauchlan, a Brighton-based journalist, said, "I preregistered for the upgrade but when I went to the O2 site on Monday, I couldn't order anything. O2 told me I could try going to one of its stores, but each shop would only have about 12 in stock."
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