BSI British Standards has launched a publicly available specification (PAS) which aims to improve the effectiveness of corporate websites.
PAS 124 details a best practice approach to the application and management of website standards and provides the first procedural framework to help organisations deploy website standards efficiently.
The specification was developed by BSI British Standards in collaboration with web compliance company Magus. It was reviewed by a steering group of independent experts from across the industry and put out to public consultation.
Simon Lande, chief executive at Magus, said that despite investments, many businesses were reducing the impact and value of their web presence because they were not implementing website standards successfully.
The key business benefits for managing websites within the PAS 124 framework include brand, risk management, financial return, improved workflow, and performance measurement.
Nick Slowe, IT director at the Institution of Engineering and Technology, said that, as a standards-led organisation, the IET was acutely aware of the importance of clearly defining standards and governance procedures for any business-critical process.
"The dynamic nature of the internet has made this a particularly challenging task, but with PAS 124 now available, all organisations can benefit from the full power of website standards," he said.