The next wave of change within IT organisations will be fuelled by the proliferation of consumer devices, social networking tools and cloud-based collaboration services making their way into the enterprise, says analyst Forrester.
Forrester said "technology populism" will force IT managers to rethink how they currently evaluate, provision and support collaborative software and services.
This sea change will present IT departments with a number of opportunities and challenges that will upend the traditional way that technology is deployed, said the analyst.
"Technology populism is driven by people's need to interact," said Forrester analyst Matthew Brown. "For many employees, the telephone and e-mail are being replaced by text messaging, instant messaging and mobile devices such as iPhones and Blackberrys, and social computing tools such as Facebook and Wikipedia."
"One leading technology supplier told us that one of its clients required Sony Playstation support, because many of its younger employees used Playstations instead of PCs," said Brown.
Drivers behind technology populism include:
Cheap broadband at home and work as personal and professional lives converge
A new generation of applications based on network interactions. Companies are learning how to exploit services such as LinkedIn, Facebook and salesforce.com for business purposes to generate sales leads, recruit talent, and test and improve products
IT views Web 2.0 favourably. Despite popular opinion, IT leaders support Web 2.0 technologies in the workplace. A recent Forrester study showed 72% of IT departments are using some form of Web 2.0 technology