Handfuls of hopefuls queued for hours in the freezing cold to buy the new iPhone, although whether someone who queues for hours to buy a phone actually has any friends to call is debatable.
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Nevertheless, reports were coming thick and fast this week that the iPhone is not ready for use in UK businesses, presumably because it is far too much fun.
Gartner is warning that the iPhone lacks the capabilities of being business-ready, in particular in terms of security, but it clearly has not got into the spirit of being an Apple user.
Who needs security when you have got your entire play list at your fingertips?