Macromedia completes Mobile Innovation acquisition

Macromedia has completed the acquisition of Mobile Innovation, which designs user interfaces for handheld devices, to create a mobile consulting arm for the company.

Macromedia has completed the acquisition of Mobile Innovation, which designs user interfaces for handheld devices, to create a mobile consulting arm for the company.

The acquisition follows a strategic partnership formalised in January, under which Mobile Innovation would develop a range of user interfaces for mobile handset makers and network operators using Macromedia’s Flash Lite multimedia player.

Macromedia is itself set to be bought by Adobe in a £2bn acquisition, following clearance last week from the US Department of Justice. Adobe expects to close the deal later this autumn after European approval.

Steve Miller, vice-president of Macromedia EMEA, said the deal would add “tremendous value” to the company’s mobile business. “Through Mobile Innovation's solid background in creation and integration of custom UIs for operators and handset manufacturers alike, we can drive an even greater mobile ecosystem, as well as further enable our customers to build value and great digital experiences on the Flash platform.”

Matt Millar of Mobile Innovation said, “As part of Macromedia we can continue to innovate and deliver next-generation solutions to meet our customers’ needs.”

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