Siebel Systems has released version 8 of its hosted Siebel CRM OnDemand offering, which is designed to improve team collaboration and the targeting of marketing campaigns.
Release 8 is the fifth version of the customer relationship management system to appear in the last 12 months. Siebel said this demonstrated the rapidly changing demands from customers using hosted applications such as CRM OnDemand.
Mary Wardley, an analyst at IDC, said, “The new features included in release 8 underscore Siebel’s commitment to the hosted software market.”
Release 8 aims to provide greater personal and team productivity, with visibility across accounts, opportunities and contacts through new collaborative sharing capabilities.
For instance, users can now analyse group calendars in a single consolidated view for better workload management.
And a new marketing segmentation wizard helps uncover additional revenue-generating opportunities within contact networks.
By segmenting contacts using multi-dimensional criteria, users can customise campaign messages for more effective targeted marketing.
Siebel's solution competes against on-demand CRM systems from the likes of Salesforce.