Salesforce.com has won a deal with K/P Corp to create a “360-degree view” of its customers.
K/P Corp provides direct marketing solutions and business process consulting, plus a wide range of fulfilment, mailing and printing services to help customers implement complex marketing and communication programs. It is using hosted Salesforce.com products to measure the success of its own marketing and sales campaigns, as well as those of its customers, by tracking campaign response rates within the solution.
“With new sales and marketing management at our company, we wanted a better way to track how our customers were making their way through the company - from leads, to sales, support and managing our customers’ own marketing efforts,” said Jim Benson, chief technology officer at K/P Corp.
“Salesforce.com gives us the tools we need for all of these various stages in the sales cycle. And because it's a hosted solution, we were able roll it out in a timely manner.”