Mobile Cell ID helps track vehicles with pinpoint accuracy

Location solution provider's rate of recovery improves 100% in 2005, recovering £2m of stolen goods thanks to mobile technology

Location solution provider’s rate of recovery improves to 100% in 2005, recovering £2m of stolen goods thanks to mobile technology

Orange UK has announced it is the first UK operator to launch a new business service for location solution providers. Called Cell ID, it provides an alternative to GPS for location solution providers to accurately track device location in real-time and retrospectively.

Electronic Tracking Systems (ETS), which manufactures battery-powered security tracking devices under the mtrack brand, is Orange Cell ID's first customer. In addition, ADT, the UK’s leading provider of electronic fire and security solutions, is using the ETS technology as a part of its Pinpoint Tracking Services offering. 

Cell ID gives solution providers details on the Orange GSM network. Combined with their own location application, timing advance and signal strength data, it allows them to create much more accurate location-based services.

For ETS it allows accurate location identification of its mtrack devices within assets such as plant machinery, vehicles, generators or boats, to within 550m.

Angela Harvey, director of ETS, says, ‘’With Cell ID we are able to track assets to within 550m, whereas previously the average distance was around 4.5km and could range up to 11km. As a result our rate of recovery improved from 96% in 2004 to 100% so far this year – that’s around £2m of recovered stolen goods.

“Cell ID has significantly reduced the time recovery personnel need to spend searching for a missing item, lowering costs and helping us return stolen property faster. It has also given our customers and distributors increased confidence that we will retrieve their stolen items.”

Orange is delivering Cell ID in response to strong demand from solution providers and predicts that by 2006 more than 40,000 devices will be tracked using the solution. Cell ID is able to provide a number of services and can be used in fleet vehicles, equipment asset location, personal location solutions and lone worker tracking.

“Cell ID is an exciting new location enabler that forms part of an expanding Orange location solution portfolio. It is a cost-effective component that is ideal for asset tracking solutions,” says Melissa Jenkins, M2M product manager at Orange Business Solutions UK. “The solution works with existing GSM infrastructure, requires no special hardware and can operate in areas such as enclosed parking where GPS does not function.”

For further information on mobile Cell ID technology, click here >>



ETS UK is part of the ETS Group. ETS' strategy is to provide a unique security solution for valuable assets. ETS products are already being used to protect and recover a wide range of high-worth assets throughout the UK in partnership with leading security companies such as ADT.

Mtrack is based on GSM positioning technology and RF technology. Assets are protected by a small transmitter with a four-year life. Information about ETS can be found on the ETS website.



Orange, wirefree and any other Orange product or service referred to in this release are trademarks of Orange.

Orange UK provides high-quality coverage to 99% of the UK population, and offers roaming to pay monthly customers on 357 networks in 148 countries and to pay as you go customers on 94 networks in 53 countries.

At the end of December 2004, Orange UK had over 14 million active customers, more than any other UK network, making it the UK’s number one. 

In October 2004, Orange UK won the Mobile Choice Consumer Awards - voted for by readers of Mobile Choice magazine - for Best Network Operator for the fourth year running.

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