IBM to increase sales in SME market

IBM has announced that 1,000 of its salespeople will now be dedicated to helping its software and hardware partners to sell...

IBM has announced that 1,000 of its salespeople will now be dedicated to helping its software and hardware partners to sell products and services into the SME market.

The expanded sales coverage is part of a global IBM initiative to help independent software vendors (ISVs) and regional systems integrators (RSIs) to sell more effectively into vertical industries and geographies.

According to analyst Forrester, SMEs are most likely to turn to regional consulting firms and systems integrators for their IT purchases.

According to analyst IDC, the SME space is the fastest growing segment of overall IT spending. It predicted that it will reach £200bn globally this year.

Additionally, IBM is delivering new resources to better assist ISVs and RSIs to jointly identify and close new business opportunities. 

IBM is also expanding its technical enablement, co-marketing and demand generation resources to help ISVs meet customer demand in specific industries worldwide.

Buell Duncan, IBM general manager for ISV & developer relations, said, "This support expansion includes much more than world class technical support and enablement. It's about dedicated sales support, advertising and co-marketing campaigns."

For more details on the new support programme click here >>

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