Ladbrokes gears up for e-bet spree

Ladbrokes is getting ready for brisk online betting trade during Euro 2004 and the Olympics by revamping its web IT architecture...

Ladbrokes is getting ready for brisk online betting trade during Euro 2004 and the Olympics by revamping its web IT architecture in a multimillion-pound server roll-out.

New server systems from Sun Microsystems are geared towards helping Ladbrokes.com build on the one million punters already registered to use the online betting service. They will also provide a disaster recovery facility in the event of technical difficulties.

Steve Maxwell, director of e-gaming at Ladbrokes.com, said, "The Grand National saw a 50% increase in the number of customers placing bets online, and with a busy sporting summer ahead, we needed the systems in place to manage a growing membership of our online service."

The architecture will allow users to place bets via any channel - Sky TV, mobile phone, internet or shop - using a single account with a single log-in.

Sun integrator Repton has installed the system. It includes server clusters that are being deployed in both the UK and Gibraltar to provide disaster recovery facilities for each processing centre - if one goes down, the other takes over, with customers seeing no interruption in service.

In addition, 24 servers have been deployed to support the website's application layer and 10 servers have been deployed to support the web layer.

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