The company, which announced yesterday an operating profit of £1.6m for the three months to 30 June, is keen to broaden its multi-channel offering and recently signed content deals with mobile operators Orange and Vodafone.
The move to appoint Ian McCaig, who was also vice-president of 3G operations at Nokia, reflects lastminute.com’s long-term strategy to use interactive voice response and location-based services technology to improve the customer experience.
Speaking to Computer Weekly in June, Pete Flint, head of multi-channel at lastminute.com said, “Our long-term challenge is how we integrate the voice path with the content path. We want to become a mobile lifestyle service, where people can, for example, request a location-based service over the phone and get a map on their screen immediately.”
McCaig, who has more than seven years' experience in telecommunications, having previously worked at Telewest, will have responsibility for operations across of the whole lastminute.com group, including the recently acquired holidayautos.com and travelprice.com websites.