XML makes it easier to search Which? Online

Which? Online, the internet arm of the Consumers' Association, has embarked on the first stageof a data visualisation project to...

Which? Online, the internet arm of the Consumers' Association, has embarked on the first stageof a data visualisation project to make searching for information on its website quicker and easier.

The organisation has implemented XML-based data visualisation software from supplier Antarctica Systems on the "online guide" section of its website to help "non-expert" computer users browse its large databases for relevant information.

If the trial, which covers sections such as the Good Food Guide and the Which? Hotel Guide, proves successful, the software will be rolled out across the entire website, and to more than 70,000 paying subscribers, by September this year.

The software allows users to access a set of visually rich and detailed maps of the UK showing the location of participating establishments from the four guides. Users can then "drill down" for more information, said Paul Kitchen, head of Which? Online.

"Subscribers will be able to visually and intuitively browse our data sources and find relevant establishment information," he said. "This will broaden our appeal to a larger subscriber base and help us to retain existing subscribers."

www.which.net

Read more on Database software

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close