Yahoo! in Real deal to boost media content

Yahoo! announced it is expanding its licensing agreement with RealNetworks so that it can provide more streamed video and other...

Yahoo! announced it is expanding its licensing agreement with RealNetworks so that it can provide more streamed video and other rich media content through Yahoo Broadcast Solutions.

The deal expands on an existing agreement between the two companies, giving Yahoo! the ability to deploy hundreds of copies of Real's Helix Universal Server technology. Helix enables service providers to deliver more than 10,000 concurrent audio streams on standard hardware.

Yahoo! said it extended the licensing deal because of increased consumer demand for rich media content and what it characterised as widespread optimism about the continual growth of broadband. With the deal, the company plans to provide increased entertainment and sports programming.

Yahoo!'s focus on shoring up media content comes at a time when the company is moving other content and services from free to fee status. Yahoo! hopes the added content will fuel its Broadcast Solutions revenue stream, which provides Webcasting services.

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