Interland plans to plug Trellix's browser-based Web site publishing platform into its own services, offering to help customers create and manage applications tied to their online presence. The Trellix framework features Web site construction, online promotion and marketing and e-commerce tools, said Don Bulens, chief executive officer of Trellix.
Trellix and Interland are poised to enable simplified vertical-specific solutions via the Web services model by focusing on the small-to-midsize business market, Bulens said.
"Through our application, [customers can] configure a version of the application and control what Web services are used," he said. "Templates and graphical designs are included, and we manage all that customisation while we control core upgrading of the application itself."
Integrated Interland and Trellix applications will roll out over the next few months, he added.
Helen Chan, an analyst for The Yankee Group, said small-to-midsize companies seek to build and extend a Web presence either internally, through a consultant or Web developer, or through a template such as the Trellix model. But she cautioned that companies need to be convinced about return on investment in this tough market. "Companies trying to sell Web services and outsourced applications [to the small-to-midsize market] have been finding a tough time posting a value proposition," Chan said. "You need more than cost reduction and driving productivity for it to catch on," she added.
However, she said, the true value of Web services will be better known as integration obstacles are overcome.