Each company will focus on a specific area of the project - called the Ericsson Content Delivery Solution. Apple will use its QuickTime software for content creation and encoding; Ericsson will focus on wireless infrastructure; and Sun will provide hardware and software for content delivery.
"We would be the bridge between the content generated by Apple and the edge of the [wireless] infrastructure that Ericsson builds," said Videhi Mallela, a product marketing manager with Sun.
The three companies plan to offer the hardware and software package to mobile phone network operators by the second half of this year, said Anette Jorgensen, a product marketing manager with Ericsson.
The companies demonstrated the technology at the QuickTime Live conference in Los Angeles. The companies encoded an MPEG-4 video, streamed it through a Sun server and showed it on a television with a set-top box, a PC and a wireless gadget from Ericsson. "This is a create-once-stream-anywhere solution," Croll said.