PeopleSoft buys Annuncio technology for CRM push

CRM solution provider PeopleSoft plans to offer its CRM customers marketing automation software for e-mail and Web campaigns,...

CRM solution provider PeopleSoft plans to offer its CRM customers marketing automation software for e-mail and Web campaigns, following the acquisition of the technology assets of Annuncio Software.

The technology will provide PeopleSoft CRM customers with an option for executing marketing campaigns that use online dialog boxes and Web site marketing for real-time, personalised conversations with customers.

Integration of the PeopleSoft and Annuncio technology is anticipated later this year, according to John Grozier, PeopleSoft vice president of CRM business development.

Through the Annuncio technology, CRM customers can, for example, send personalised e-mails to a customer based on profiles and preferences, whereupon a customer could be forwarded to a personalised Web page, Grozier said. Annuncio has a dialog marketing capability that automatically coordinates personalised interactions with customers through e-mail, Web links, banner ads, and direct mail.

Currently, PeopleSoft offers marketing automation to CRM customers through a partnership with e2 Communications. But PeopleSoft wanted its own in-house technology, Grozier said.

"It's a technology we felt we needed to own as part of our own solution," he added.

The acquisition, for an undisclosed amount, involves technology assets but not the California-based Annuncio itself, and is expected to be finalised later this quarter.

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