Women warm to public sector sites

Government information Web sites are enjoying a surge in popularity, largely due to their appeal to women.

Government information Web sites are enjoying a surge in popularity, largely due to their appeal to women.

John Sabine

The success is welcome news for public sector IT managers, whose reputations have been tarnished by a string of high-profile failures.

Overall, the current 20% market penetration rate of public sector Web sites is almost double the level seen a year ago, according to analyst group Jupiter MMXI. The analyst has found that a majority of the users visiting public sector sites are now women, even though they make up only 42% of Internet users.

The rise in visits to public sector sites has been attributed in the main to better targeting of government information.

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