By Arlene Martin
Strategy Analytics predicts that the wireless portal market will explode among consumers from just over 4 million in 1999 to 350 million in 2005. It also expects revenue generated from wireless portals to exceed $3bn by 2005. Revenue will chiefly be generated by advertising and consumer m-commerce transactions.
Strategy Analytics forecasts that independent start-up portals will either fail entirely or enter into strategic acquisitions, as "the inherent advantages of network operator portals prove impossible to overcome".
Nitesh Patel, an analyst with Wireless Data and Computing Service at Strategy Analytics, explained that existing network operators would wield an easy advantage because, "for example, GenieMobile or BT Cellnet provide [wireless portals] as a default on users' devices."
Matthew Hanrahan, an analyst with Bloor Research, explained that because 3G licences have already been bought, "Wireless portals are a closed market and a massive growth industry."
He also expected that wireless portals would be huge for the B2B and B2E (business to employee) markets.