No single supply snag for Computer 3000 dealers

Storage and components distributor Computer 3000 has promised not to lock resellers into a single supply deal when it begins...

Storage and components distributor Computer 3000 has promised not to lock resellers into a single supply deal when it begins selling over the Internet in October and rolls out shopfront software for channel partners.

The Croydon-based group has developed an e-commerce system in partnership with Broadvision and SAP which will give resellers updated information on availability and price, in addition to secure purchasing. The company says it has struck deals with Ingram Micro and Ideal Hardware to offer products sourced from the distributors through its site. The group has also developed personalised shopfronts for partners which will allow VARs to offer up to 30,000 products available through Computer 3000. But the company’s managing director Parthiv Desai told MicroScope he did not want to tie dealers into a single supply source. “We’re offering resellers a way to sell 30,000 products — something they would not have been able to manage on their own. Resellers will still be able to go to other suppliers if they don’t like my prices — I don’t want to be anti-competitive,” he claimed. Desai said Computer 3000 had decided to make the commitment to selling on-line when it realised its current growth opportunities were limited without the new channel provided by the Internet. “We were turning over £60m a year and we either had to get more people or go through the Web and get our existing people to do sales support, and that’s what we’ve done,” he said. Desai added he would “rather invest in technology than people”.

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