NetApp bringing online channel marketing templates to Australia

Prepare to receive unusually sophisticated marketing material from NetApp's channel, as the company prepares to bring a new marketing program to Australia. Features screenshots of the web-based marketing tool.

NetApp will soon introduce a new channel marketing program to Australia.

Dubbed "CampaignExpress," the program has already been deployed overseas and sees NetApp provide its partners with access to a web application offering a range of marketing material the company says its partners can use to " ... create a complete custom campaign to lead with your brand using a partner branded template. In addition to the standard customization, you can incorporate your own message, solutions content, special offers, imagery, and colors. The partner branded templates provides you the opportunity to co-market with NetApp while creating a campaign unique to you."

The company says the campaign will offer "a variety of NetApp templates that make it simple to add your company logo and contact information. Customizable campaigns include e-mail, postcards, signs/banners, landing page, and telemarketing scripts. The branded templates allow you to leverage the NetApp brand and marketing efforts."

A NetApp Australia spokesperson told SearchStorage ANZ the company is "currently rolling out the program and its training across Australia."

A PDF describing the program is available here, while a video with more information can be found here.

The campaign also includes a social media component, but seems to be getting little traction: a Facebook group has just 12 members while a LinkedIn group has only 16.

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