Sainsbury's online sales up 20%

Supermarket chain Sainsbury's has reported growth of just under 20% in its online grocery operation during the first quarter of its fiscal year.

According...

Supermarket chain Sainsbury's has reported growth of just under 20% in its online grocery operation during the first quarter of its fiscal year.

According to financial results posted today, Sainsbury's processed a record 120,000 weekly orders through the web over the period.

"Our groceries online business has continued to deliver record levels of service and availability which, given our store-pick model, represents the purest measure of on-shelf availability for customers," said the company's chief executive Justin King.

Over the past year, Sainsbury's has made IT improvements in areas such as supply chain and has also simplified in store and web processes, which enhanced the operation of its online business.

Last summer, the firm carried out a major website revamp, which introduced a new non-food range online.

The retailer said like-for-like sales including fuel were up 4.6%, while total sales were up 7.6%. This is the smallest quarterly sales growth at Sainsbury for five years, but Kind remained upbeat.

"We have made a good start to the financial year in line with our expectations. While we continue to expect the consumer environment to remain challenging, our universal customer appeal, unique loyalty offer and accelerated growth strategy mean we are well placed to make continued good progress," he said.

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