Twitter plans corporate accounts and tools

Twitter has confirmed plans to introduce a set of tools for business users by the end of the year that will help the site begin to generate income.

Twitter has confirmed plans to introduce a set of tools for business users by the end of the year that will help the site begin to generate income.

The microblogging site has a valuation of about $1bn after raising an additional $100m in new funding in September, but has yet to generate revenues through sales of value-added services.

Twitter has long been looking for a business model to capitalise on the site's popularity and plans to start doing that by launching corporate Twitter accounts, according to the Financial Times.

The accompanying tools will be aimed at helping businesses improve their use of the site for commercial purposes, Twitter co-founder Biz Stone told a London event hosted by UK technology investment agency, Nesta.

The tools will include analytics to analyse trends on Twitter and provide businesses with demographic information about the people they are communicating with through the site.

Analysts say there are hundreds of companies that are taking Twitter seriously and assigning budget and staff to managing the channel.

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